Do you have your bases covered for 2010 growth?

Usually we don’t take on new clients without doing a full “background” check on them. No, not the kind you’re thinking of, it’s our sanity check really. Like a doctor, it’s hard to prescribe a remedy without understanding what’s going on in your system.

We start out by running a series of reports from your website performance and optimization to who your competition is (top 5) in search. From there we do our “who’s your customer” analysis. There’s nothing worse than not understanding who your customer is and how they search for your services. Once we complete that we can start with the comparative analysis on strengths and weaknesses (SWOT Analysis, the strategic planning method used to evaluate Strengths, Weaknesses, Opportunities, and Threats).

Brand engagement is in a big state of change right now, with the push to add social media and mobile to your marketing, understanding how to get your ROI and what the right mix is can be challenging.

If you’re a brand that has an agency that manages this for you, it’s time to look at them and see if they have really gotten it figured out. So often we see a disconnect on how to blend the right mix together it might take several campaigns to get it right and then again, how will you know?

There are over 300K social media “experts” on Twitter right now. Just because you have blogging, twitter and Facebook figured out – does not mean you know how to mix them together with traditional marketing, video, mobile, advertising – off and online and optimize search.

Want to get your 2010 marketing strategy bases covered? Even if it is just a sanity check to see what the options are for your brand? Engage with a full-service marketing group like Key Practices. Sometimes it’s as easy as changing one word on how you are marketing yourself to be found by those seeking your services.

Connect with us for our 2010 SWOT: Traditional Marketing, Social Media Marketing, Video and Web 3.0 analysis report.